The use of business information by small and medium-sized enterprises in Acornhoek

J. K. Shokane

Abstract


In the modern global economy. business information presents a potential for contributing to the success and wealth of the
economy and, thereby. serving as a source of gaining sustainable competitive advantage for modern business enterprises.
Small and medium-sized enterprises are making a fundamental impact to the contribution of the economy of South Africa.
South African enterprises in metropolitan areas operate in a global market and must withstand the competitive pressures
from other producers and from new alternative technologies and products. Business managers therefore need an input of
competitive information and must manage and utilize this information. This article determines the extent to which small
and medium-sized enterprises in Acornhoek make use of business information for sustainable competitive advantage.

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DOI: http://dx.doi.org/10.7553/69-1-723

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